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Interpreting Qualitative Data: Methods for Analysing Talk, Text and Interaction David Silverman Sage Publications, 1993
Practical Benchmarking: The Complete Guide Mohamed Zairi and Paul Leonard Chapman & Hall, 1994
Designing and Using Organizational Surveys Allan H Church and Janine Waclawski Gower, 1998
Organizational Surveys: Tools for Assessment and Change Allen I. Kraut, Editor Jossey-Bass Publishers, 1996
How to Measure Your Communications Program Angela D. Sinickas Ragan Communications Inc., 1994
